Dream Giant · Client Discovery
Oktane Media
ICP Discovery
These questions build the ideal customer profile we'll prospect against. Every answer becomes a filter, a title string, a trigger to monitor, or a line in a cold email, so specifics beat generalities every time. Give us numbers, named examples, and the literal words your buyers use wherever you can.
Roughly 25 to 35 minutes. Answers save automatically on this device, stop and return anytime, then hit Submit answers when you're done.
What we already have: Oktane is a 25 year boutique brand & audience engagement shop (6 to 8 in house plus 4 to 8 contractors) that turns complex technical businesses into consumer language and builds consumer health & wellness brands, work that doesn't look or run like AI or everyone else's. Past brands include Adobe, GNC, AEGON, Atlantic Records, Dodge, and the American Cancer Society. These questions sharpen that into a targetable ICP; where a question restates something you told us, confirm or correct it.
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ICP Signal Summary
A working reference for list building in Apollo/Clay, drawn from your discovery answers and the Oktane research. Your answers above refine each row.
| Signal | Indicator we target |
|---|---|
| Priority niches | Technology / SaaS (needs consumer translation) & consumer health & wellness (needs a distinct brand) |
| Revenue band | $5M to $250M (sweet spot $25M to $150M); mid market |
| Stage | Growth stage / recently funded, or established mid market modernizing its brand |
| Geography | US centric; global consumer brands with a US presence |
| Buying role | CMO, VP Marketing, VP Brand, Head of Growth, or Founder/CEO (founder led at the smaller end) |
| Trigger event | Rebrand, product/market launch, funding round, new marketing leader, agency review, flat results |
| Marketing state | Already producing marketing that's gone generic, me too, AI looking, or flat, a strong business whose story isn't landing |
| Value lead | Brand & audience engagement strategy and distinctive creative (owned audience as a byproduct, not the pitch) |
| Disqualifiers | Pre revenue / no budget; pure performance paid SEO buyer; needs integrator scale; commodity B2B with no brand ambition; no marketing owner |
| Capacity fit | Volume tuned to what a 6 to 8 person shop can staff (target 12 to 18 SQLs/mo, 2 to 5 new clients/mo) |